SURE Sales Group Ep. 23 – Listing Process Phase 1

    We have a 4 phase listing process that produces desirable results predictably and repeatably, which is hard to do on a consistent basis when selling residential real estate across many different markets.

    We are able to accomplish such results through a specific 4 phase process. We consulted with hundreds of top agents around the country, real estate coaches, private management consultants, and industry experts to determine the best course of action when preparing to serve a seller as a client by being a trusted advisor.  Here is phase 1 of 4.

    Phase 1:

    • DEFINING SUCCESS
      • OUTLINE YOUR OBJECTIVES
      • UNDERSTANDING THE MOTIVATIONS TO SELL
      • UNDERSTANDING THE TIMELINE OF EVENTS
      • GEOGRAPHIC DEPENDENCIES
      • MOST IMPORTANT FACTORS
    • UNDERSTANDING THE MARKET
      • MARKET DYNAMICS: MACRO VS MICRO
      • MARKET FORCES: SUPPLY AND DEMAND
      • THE NUMBERS: TRENDS AND METRICS
      • ANALYSIS OF ACTIVES, PENDINGS, SOLDS
      • PERSONAL TIMING AND SEASONAL CONSIDERATIONS
    • STRATEGIC PLANNING
      • OUTLINE FEATURES AND BENEFITS
      • DETERMINING KEY DIFFERENTIATORS
      • ESTABLISH TARGET MARKET AND BUYER PROFILE
      • CREATE BUYER ATTRACTION STRATEGY

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